This Playbook is suited for a diverse audience including marketing professionals, corporate social responsibility (CSR) teams, strategic planning teams, and other stakeholders engaged in selecting causes that businesses can support in India through cause related marketing (CRM). CRM is the practice of linking organizational support for a cause to a monetary (e.g. donation of money) or non monetary (i.e. donation of time) consumer action. It can serve as the interface between organizations taking initiatives to be responsible and savvy consumers demanding organizations to be more responsible.

In the past several years, there have been numerous Canadian government initiatives to address plastic waste. The Canadian Council of Ministers of the Environment (CCME) put forward a Canada-wide Strategy and Action Plan on Zero Plastic Waste in 2018 and 2019 that takes a circular economy approach to plastics. This plan was adopted by federal, provincial, and territorial governments. Keeping all plastics in the economy and out of the environment will involve activities such as prevention, collection, clean-up, and value recovery.

Investment strategies and offerings reflecting investor values are increasingly prevalent, but the language used to describe this approach to investment varies widely - with terms such as ethical investing, responsible investing, impact investing, ESG investing, sustainable investing, and others appearing in promotional materials and the academic literature.

A survey of Ontarians was conducted to deepen understanding of the perceived barriers Canadians face to entering the housing market.

At Conestoga College’s School of Hospitality & Culinary Arts, a team of researchers, faculty, and students is transforming the student-run Bloom restaurant into a climate-action living lab.